Mini Masterclass Archives

July 12, 2024

From generic to personalized: Saint-Gobain’s digital transformation

In this Mini Masterclass we have the pleasure to welcome Sanne Vincent, Head of E-commerce & Customer Insights at Saint-Gobain.

Despite being a small team, Saint-Gobain has achieved many digital accomplishments. They have successfully implemented customization and personalization at scale for their high-volume business, both online and in physical stores. They developed an innovative app tailored to their users' needs, launched a highly personalized new website, and been nominated to prestigious awards for their exceptional efforts.

Additionally, they have centralized their customer data using Adobe's Experience Platform, creating the way for comprehensive omnichannel personalization and customer journey mapping. These achievements, among others, mark exciting digital milestones in Saint-Gobain's personalization journey.

In this session, we are fortunate to hear from Sanne, who has been with the company for 16 years and has been instrumental in this journey, their experiences, and the path they followed.

Here's what you can expect:

Saint-Gobain's personalization & customer experience journey: Hear about their journey, from the purchase of Adobe technolgy 13 years ago to the present day, including groundbreaking developments like their app.

The role of data and the right technology: Their implementation of the customer data platform, "The AEP", and how data centralization has enabled omnichannel personalization, customer journeys, and the ability to undertake projects they would otherwise not have been able to do.

Understanding the customer: Having a large and diverse customer base, the importance of personalized service and targeted communication in their strategy.

Advice from Sanne & Saint-Gobain: Gain tips, learnings, and recommendations from their experience.

Sanne's insights and story will for sure give you the tools, and inspire you to transform your own customer experience! Watch it on-demand below.

`Check out the on-demand mini masterclas`👇

Published by Vide Blomdahl in Mini Masterclass

Tags: Mini Masterclass

June 18, 2024

5 Adobe Analytics Tips – Making You A Pro Analyst

Adobe Analytics offers a suite of tools that can transform your data into actionable insights. Our mission is to elevate your analytics skills and transform you into a Pro Analyst. To do so, this Mini Masterclass gives you five essential Adobe Analytics tips.

Mastering these techniques will help you improve marketing strategies, make informed decisions, and ultimately drive better business outcomes. Every tip has been carefully selected by our Senior Consultant and expert in the area, Martine Jorgensen.

Here's what you can expect:

1. Conditional formatting: highlighting trends and patterns in large datasets, making it easier to identify significant data points and create segments based on observed patterns.

2. Utilizing histograms: segment data based on specific metrics, such as product views, to visualize data distribution and understand the impact on conversion rates.

3. Scatter plots for product performance: classify products based on metrics like product views, cart additions, and average unit price, helping to quickly assess and improve product performance.

4. Analyzing content depth: Content depth analysis uses the approximate count distinct function to measure user engagement with different types of content, providing insights into popular and underperforming products.

5. Campaign performance tracking: create cumulative metrics and compare current performance with historical data to assess the effectiveness of ongoing campaigns.

Bonus tip: Anomaly Detection: Anomaly detection identifies unexpected trends to help better understand deviations from expected values.

Don’t miss this opportunity to boost your marketing strategy make better data-driven decisions and drive better business outcomes.

`Check out the on-demand mini masterclas`👇

Published by Vide Blomdahl in Mini Masterclass

April 13, 2024

Are you using Adobe Campaign Standard today?

Are you currently using Adobe Campaign Standard today? With all the current updates, it's time to consider your transition options to a more advanced solution from Adobe's tech stack.

In this webinar, our very own Jonas Pabst will guide you through the 'when', 'why', 'how', and various migration plans to help you stay ahead of the changes. The objective isn't just about the transition — it's about helping you make informed decisions and take the steps toward a more optimized and future-proof marketing solution.

Here's what you can expect:

* Gain insights into why the transition is crucial for your business growth and sustainability.

* Learn about the different migration paths and identify the best approach for your business needs.

* Receive expert guidance on how you can optimize customers' personalized experiences and leverage the advanced features for enhanced customer engagement.

Takeaways

Bonus: As an added bonus, all attendees will receive a complimentary pre-counseling offer! This includes a free one-on-one strategy session with our experts to discuss your current setup and transition options. Don't miss out on this exclusive opportunity to gain personalized insights and recommendations tailored to your business.

`Check out the on-demand mini masterclas`👇

Published by Vide Blomdahl in Mini Masterclass

From generic to personalized: Saint-Gobain’s digital transformation

Here's what you can expect:

Check out the on-demand mini masterclas👇

5 Adobe Analytics Tips – Making You A Pro Analyst

Here's what you can expect:

Check out the on-demand mini masterclas👇

Are you using Adobe Campaign Standard today?

Here's what you can expect:

Takeaways

Check out the on-demand mini masterclas👇

`Check out the on-demand mini masterclas`👇

`Check out the on-demand mini masterclas`👇

`Check out the on-demand mini masterclas`👇