Insights
The Adobe Analytics Component Manager by Datacroft is an essential tool for many organizations using Adobe Analytics. Several of our clients use and benefit from Datacroft's Component Manager. It's a fantastic tool, so a …
January 6, 2025
· 7 min read
What if you could pinpoint your most engaged users, understand what makes them tick, and tailor your strategies to boost conversions and retention? In this webinar, our very own Jude Felix, Data Scientist at …
November 28, 2024
· 2 min read
What if you could pinpoint your most engaged users, understand what makes them tick, and tailor your strategies to boost conversions and retention? With Adobe Analytics (AA) and Adobe Customer Journey Analytics (CJA), you …
November 18, 2024
· 7 min read
If you work in digital marketing, you cannot avoid having been exposed to conversations about how a CDP fixes most, if not all, of your problems. For companies who have bought into the Adobe …
October 23, 2024
· 9 min read
Tracking how much of a webpage users actually view is crucial to understanding engagement with your content. Whether you’re analyzing long-form articles, product pages, or campaign landing pages, scroll depth provides direct insight into …
October 7, 2024
· 6 min read
Recently, there have been many discussions and articles on Artificial Intelligence (AI), which is an important topic, now changing how many industries operate. We had the chance to talk to Dana Icikzone, Senior Solution …
August 29, 2024
· 7 min read
In this Mini Masterclass we have the pleasure to welcome Sanne Vincent, Head of E-commerce & Customer Insights at Saint-Gobain. Despite being a small team, Saint-Gobain has achieved many digital accomplishments. They have successfully …
July 12, 2024
· 2 min read
Adobe Analytics offers a suite of tools that can transform your data into actionable insights. Our mission is to elevate your analytics skills and transform you into a Pro Analyst. To do so, this …
June 18, 2024
· 2 min read
Understand the differences between Customer Journey Analytics and Adobe Analytics with our Senior Analytics Consultant Martine Jørgensen Customer Journey Analytics vs Adobe AnalyticsData analysis is crucial for businesses to make informed decisions, and Customer …
May 15, 2024
· 9 min read
Are you currently using Adobe Campaign Standard today? With all the current updates, it's time to consider your transition options to a more advanced solution from Adobe's tech stack. In this webinar, our very …
April 13, 2024
· 1 min read
We understand that migration can be daunting, but we are here to make it as straightforward and seamless as possible. In this webinar, you will learn about the features and advancements of the Web …
April 13, 2024
· 2 min read
Adobe Real-time Customer Data Platform (RTCDP) offers a powerful solution for data-driven marketing, but operating an RTCDP can be complex and challenging. In this webinar, industry experts Axel Schaefer from Adobe and Maria Aagaard …
April 12, 2024
· 2 min read
The 2024 Adobe Summit has come and done. It was not just a tech event, but a great mix of ideas, innovations, and strategies aimed at transforming how marketers engage with consumers and how …
April 9, 2024
· 4 min read
In the marketing automation space, Adobe has four similar offerings: Adobe Journey Optimizer (AJO), Adobe Campaign Classic (ACC), Adobe Campaign Standard (ACS) and Adobe Campaign v8 (AC v8). If you are wondering why so …
March 4, 2024
· 8 min read
Summit US is around the corner, so like everyone else, we here at Accrease prepare for which sessions are relevant for us and what announcements we will see to ensure we can include these …
February 22, 2024
· 6 min read
Accrease is proud to announce the achievement of ISO 27001 certification, marking a significant milestone in our unwavering commitment to safeguarding client data with the utmost integrity. This certification is developed by the International …
January 12, 2024
· 2 min read
If you have been around for as long as I have, you may remember the old SiteCatalyst/Adobe Analytics H. code that got replaced with AppMeasurement.js to increase performance and make it more up-to-date. The …
December 5, 2023
· 8 min read
Discover the power of zero-party data in transforming customer relationships. This blog explores the definition of zero-party data, its benefits, and how businesses can leverage it to create personalized experiences. Learn how targeted campaigns, …
June 19, 2023
· 6 min read
It´s been two weeks since Adobe Summit 2023 kicked off in Las Vegas, and I have reflected on how the announcements made at the Summit and general trends in the market will affect us …
April 5, 2023
· 8 min read
Providing an exceptional customer experience is crucial for the success of any business, and lead lifecycle and scoring models can help achieve this. These strategies offer a comprehensive approach to understanding and engaging with …
March 28, 2023
· 5 min read
We are thrilled to announce that Accrease has been honored as Adobe's 2023 Digital Experience Emerging Partner of the Year for Western Europe! This prestigious award highlights our unwavering commitment to helping clients fully …
March 23, 2023
· 2 min read
COPENHAGEN – March 21, 2023 – Accrease today announced it has been recognized as Adobe 2023 Digital Experience Emerging Partner of the Year – Western Europe. Adobe’s Digital Experience partner awards honor companies that …
March 21, 2023
· 2 min read
Accrease has been selected for Børsen Gazelle 2022, recognized as a fast-growing company. We are very proud to get this recognition and it would not have been possible without the dedication of our fantastic …
October 13, 2022
· 1 min read