Insights

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Understand the differences between Customer Journey Analytics and Adobe Analytics with our Senior Analytics Consultant Martine Jørgensen Customer Journey Analytics vs Adobe AnalyticsData analysis is crucial for businesses to make informed decisions, and Customer …
May 15, 2024
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9 min read
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Are you currently using Adobe Campaign Standard today? With all the current updates, it's time to consider your transition options to a more advanced solution from Adobe's tech stack. In this webinar, our very …
April 13, 2024
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1 min read
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We understand that migration can be daunting, but we are here to make it as straightforward and seamless as possible. In this webinar, you will learn about the features and advancements of the Web …
April 13, 2024
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2 min read
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Adobe Real-time Customer Data Platform (RTCDP) offers a powerful solution for data-driven marketing, but operating an RTCDP can be complex and challenging. In this webinar, industry experts Axel Schaefer from Adobe and Maria Aagaard …
April 12, 2024
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2 min read
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The 2024 Adobe Summit has come and done. It was not just a tech event, but a great mix of ideas, innovations, and strategies aimed at transforming how marketers engage with consumers and how …
April 9, 2024
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4 min read
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In the marketing automation space, Adobe has four similar offerings: Adobe Journey Optimizer (AJO), Adobe Campaign Classic (ACC), Adobe Campaign Standard (ACS) and Adobe Campaign v8 (AC v8). If you are wondering why so …
March 4, 2024
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8 min read
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Summit US is around the corner, so like everyone else, we here at Accrease prepare for which sessions are relevant for us and what announcements we will see to ensure we can include these …
February 22, 2024
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6 min read
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Accrease is proud to announce the achievement of ISO 27001 certification, marking a significant milestone in our unwavering commitment to safeguarding client data with the utmost integrity.  This certification is developed by the International …
January 12, 2024
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2 min read
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If you have been around for as long as I have, you may remember the old SiteCatalyst/Adobe Analytics H. code that got replaced with AppMeasurement.js to increase performance and make it more up-to-date. The …
December 5, 2023
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8 min read
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Discover the power of zero-party data in transforming customer relationships. This blog explores the definition of zero-party data, its benefits, and how businesses can leverage it to create personalized experiences. Learn how targeted campaigns, …
June 19, 2023
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6 min read