What if you could pinpoint your most engaged users, understand what makes them tick, and tailor your strategies to boost conversions and retention?
In this webinar, our very own Jude Felix, Data Scientist at Accrease will show you how to activate an engagement score and drive significant business impact. Discover how engagement scoring can turn your customer data into actionable insights that fuel growth and improve outcomes.
Here's what you can expect:
How Can Engagement Scoring Impact Your Business? Understand why engagement scoring matters and how it directly contributes to driving meaningful results for your business.
Introduction to Engagement Scoring: Learn what engagement scoring is, its role in analytics, and why it's crucial for effective decision-making.
Role of Adobe Analytics & Customer Journey Analytics: Compare key features and benefits of Adobe Analytics (AA) and Customer Journey Analytics (CJA), and understand how these tools help bring engagement scoring to life.
Data Requirements: Identify relevant data sources, understand the types of data needed, and address data quality and integration challenges.
Building Your Engagement Scoring Model: Learn the steps to define key metrics, collect data, develop, and validate an effective engagement scoring model.
Implementing and Activating the Model: Discover how to integrate your engagement scoring model into AA and CJA, and how to monitor and adjust it for maximum impact.
Takeaways
Bonus: As an added bonus, all attendees will receive a complimentary pre-counseling offer! This includes a free one-on-one consulting session with Jude to help you get started. This offer is for those who use Adobe Analytics and are ready to activate their data for engagement scoring.
Check out the on-demand mini masterclas👇
