We believe data should do more than inform... it should inspire action. That’s exactly what Martine, our Senior Consultant, set out to demonstrate at the latest Adobe Analytics event in London. With years of experience in Adobe Analytics, Customer Journey Analytics (CJA), and the Adobe Experience Cloud, Martine shared two practical tips that can help businesses quickly identify their top-performing products and focus their resources where they matter most.

In this short recording she shares the same tips she presented live at the event in London. Whether you’re an analyst, marketer, or business leader, these strategies will help you visualize performance more clearly and focus your efforts where they deliver the most impact. Scroll down and click the link to see the tips in action.

The Event:
The Adobe Analytics Rockstar session brings together industry experts, practitioners, and data enthusiasts to share best practices and innovative approaches. It’s a space where actionable insights take center stage and Martine’s session was a clear highlight.

Shortly on tip 1: Visualizing Product Performance with a Growth Matrix
Martine showed how a growth matrix, paired with a scatter plot in Adobe Analytics, can categorize products into strategic quadrants based on market share and growth potential. This visual method helps decision-makers quickly spot where to invest, adjust strategy, and align with long-term business goals.

Shortly on tip 2: Applying the 80/20 Rule for Revenue Optimization
The Pareto Principle, that 80% of results often come from 20% of efforts is a powerful framework for product analysis. Martine demonstrated how to identify the top 20% of products generating 80% of revenue using Adobe Analytics data enriched with Excel. This approach allows for targeted marketing and smarter resource allocation, ensuring your team focuses on the biggest drivers of business success.

Why It Matters:
These are practical frameworks you can integrate into your analytics workflows today. By combining strategic thinking with Adobe Analytics capabilities, businesses can cut through the noise and act faster.

Let’s Talk:
Want to see how these strategies could work for your business? We help organisations unlock the full potential of Adobe Analytics and the wider Adobe Experience Cloud, turning complex data into clear, actionable steps.

Get in touch with us today and start finding your winning products in minutes.

Check out the on-demand mini masterclas👇