Most marketing still runs on campaigns. But your customers? They move fast. They expect more.

They want you to meet them where they are, every time.

In this Masterclass, Jason Hickey, Director Product Marketing @Adobe will share how Adobe Journey Optimizer differentiates from traditional campaigns and how it can help move brands from siloed campaigns to connected customer journeys.

What you’ll learn

How AJO differs from traditional MA: Understand how AJO works and how it connects with Adobe Experience Platform to power real-time personalization.

Why journeys beat campaigns: Understand how moving away from one-off campaigns improves engagement and customer loyalty.

Features that matter: Learn about the tools that help unify experiences, improve timing, and support smarter decisions using customer data.

What leading brands are doing: Hear how global companies are using AJO to streamline marketing and drive results.

What’s coming next: Get a first look at upcoming features like WhatsApp for Business, RCS messaging, and new decisioning tools.

This is for you if you're:

• Re-thinking how you engage customers
• Working in marketing, product, CX, or digital strategy
• Using (or planning to use) Adobe Experience Cloud
• Tired of outdated processes and looking for smarter ways to work

Sign up and watch it on-demand

This session will give you ideas you can use to evolve your customer approach. Join and see how to make the shift from campaigns to journeys.

Check out the on-demand mini masterclas👇