If you have been around for some years, you may remember the old SiteCatalyst/Adobe Analytics H. code that got replaced with AppMeasurement.js to increase performance and make it more up-to-date. The same happened for mbox.js which was replaced by at.js. Well, it's time to replace EVERYTHING with the new Platform Web SDK.
The Web SDK communicates with Adobe's Experience Platform Edge Network, a network of servers designed to handle and respond to the data and requests the SDK sends. This unified approach drastically simplifies debugging and makes managing data across different Adobe products more efficient.
The Web SDK also introduces semantic data modeling, allowing users to name and structure their data more meaningfully and intuitively. This feature significantly simplifies the process of keeping track of data mapping.
All these features and advancements make the Adobe Experience Platform Web SDK a significant leap forward in providing a streamlined, user-friendly, and efficient way of implementing Adobe's marketing technologies on a website.
1. Unified Library
2. Simplified Debugging
3. Open Source and Transparent
Unlike appmeasurement.js, the Web SDK is open source. This transparency allows developers to follow along with changes, submit their issues or improvements, and understand the workings of the library in more detail. Furthermore, minified and un-minified libraries are available, providing a more transparent debugging experience.
4. Asynchronous Loading
The Web SDK provides asynchronous loading, which can reduce the time it takes to deliver valuable content to users. This feature significantly improves over the traditional synchronous loading of libraries like appmeasurement.js, which could slow down website performance.
5. Semantic Data Modeling
The Web SDK allows for semantic data modelling, enabling users to use more intuitive and meaningful names for their data fields. This approach contrasts with the system used in appmeasurement.js, which often requires users to keep track of less intuitive names like "eVar21" or "prop42".
6. Improved Performance
The Web SDK consolidates libraries rewritten from the ground up to be smaller, leaner, and faster—the reduced network traffic and latency lead to improved website performance.
The Adobe team is continuously working on new features and improvements for the Web SDK, ensuring it stays relevant and beneficial in the long term.
In conclusion, the shift from appmeasurement.js to Adobe Experience Platform Web SDK represents a substantial step forward in simplifying the implementation and management of Adobe's marketing technologies on a website.
The migration to Adobe Experience Platform Web SDK is relatively straightforward and requires minimal changes to existing implementations. No updates are needed to your existing data layer, meaning you don't have to involve your IT team.
The majority of the migration is done within the UI of Experience Platform UI. From a high-level perspective, the steps required are:
If you involve a partner like Accrease, we can lift 95% of the tasks without your or your IT team's involvement. The only time you or your IT team would have to be involved would be in step 3, validating and coordinating the release of the migration.
Even if you're not using Adobe Launch, you can still migrate to Adobe Web SDK - and you still should due to the above mentioned benefits. With that said, the process may not be as smooth as with Adobe Launch.
At Accrease, we are a deep specialist within Adobe Technology, so if you're using another Tag Manager we don't feel confident in the migration. However, we are happy to spar and guide you in deciding whether to migrate.
If you're using Adobe Launch, we've already done several migrations with other clients.
Remember, Adobe Launch is free if you're using Adobe Technology. This could allow you to reduce your current cost by migrating to a free Tag Manager Solution.
Nothing. Adobe is not forcing anyone to migrate - at some point, we expect that you eventually will have to migrate, but nothing indicates this as of the date for writing this.
If you're like most other companies, you're most likely part of conversations where things like load speed and server-side is being discussed. If so, migrating will address some of the concerns typically raised during those conversations.
If you're considering investing in Adobe Experience Platform together with Real-Time CDP, Customer Journey Analytics or Adobe Journey Optimizer, then the Web SDK will be a requirement, and you will be better positioned for success if you're already using Web SDK.
We understand that migration can be daunting, but we are here to make it as straightforward and seamless as possible. In this webinar, you will learn about the features and advancements of the Web SDK that make it a significant leap forward in providing a streamlined, user-friendly, and efficient way of implementing Adobe's marketing technologies. The webinar will also provide insights into making the transition smooth and hassle-free.
Join Kasper Andersen from Accrease, together with Adobe and Peter Arenfeldt Larsen from Saxo Bank, on October 3, 2023, at 13:00 CET, as they provide an insightful exploration into migrating to Adobe Experience Platform Web SDK. You'll learn about the key benefits, hear firsthand experiences from Saxo Bank's migration journey, and get expert guidance on how to approach your migration.
Stay until the end of the webinar to receive a step-by-step playbook for a seamless migration to the Adobe Experience Platform Web SDK. This is your opportunity to redefine your data management, boost your website performance, and confidently navigate your migration journey. Register now!
Migrating to Adobe Experience Platform Web SDK: A Deep Dive
DATE: October 3, 2023
TIME: 13:00 CET
Store Kongens Gade 59b 1264 København K Denmark