COMPLIMENTARY MARKETO AUDIT
COMPLIMENTARY MARKETO AUDIT
We are testing a new Marketo Engage audit service, and as part of the testing phase, we offer this audit 100% free. Well, almost free. In return, we need your valuable feedback on how to improve our audit further. Continue reading to learn more, and sign up!
UNLOCK THE FULL POTENTIAL OF YOUR MARKETING EFFORTS
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Our mission at Accrease is to help ensure clients get the most out of their Adobe investments. As Adobe expands their solutions, we are also evaluating how we can continue to ensure we live up to our mission. We have built a strong team dedicated to helping organizations deliver exceptional customer experiences by leveraging data and intelligence to automate standard engagements.
Our Adobe Marketo Engage expertise has helped several global organizations maximize their capabilities and integrations to the broader customer experience ecosystem, including other Adobe Experience Cloud and Adobe Experience Platforms solutions.
If you're interested in participating in this free testing phase or would like to know more about the audit, submit your details in the form, and we will get back to you shortly.
SIGN UP
WHY DO THE AUDIT?
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It is an excellent opportunity for your organization to identify areas of improvement and optimize your customer engagement strategies. Through this audit, we can provide your organization with valuable insights into how you can improve your Marketo instance and achieve better results with marketing campaigns.
HOW DOES IT WORK?
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Accrease consultants will evaluate your Marketo instance from a technical standpoint to ensure a correct setup by reviewing the key areas listed below.
AUDIT AREAS
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Database
Review the Marketo database to ensure it is clean and accurate with no duplicates or invalid data (analyzing data quality, segmentation, and list hygiene).
Campaigns
Analyze the Marketo campaigns (email campaigns, webinars, events, and other marketing initiatives) to determine their effectiveness and identify areas for improvement.
Lead scoring and Nurturing
Evaluate lead scoring set-up and nurturing programs to ensure they work effectively (analyzing lead scoring criteria, lead nurturing workflows, and email engagement rates).
Reporting and Analytics
Evaluate the reporting and analytics capabilities to ensure they track the right metrics and gain actionable insights from their data.
Forms and Landing Pages
Evaluate forms and landing pages to ensure they are optimized for conversion and user experience (reviewing design, messaging, and placement of forms and landing pages).
Sales and Marketing Alignment
Evaluate the sales and marketing alignment to ensure they work together effectively and efficiently (reviewing lead handoff processes, lead management workflows, and communication channels).
Email Deliverability
Review the email deliverability and provide recommendations for improving inbox placement and reducing spam complaints (analyzing email authentication, reputation, and content).
Personalization and Segmentation
Analyze the personalization and segmentation strategies to ensure they are targeted and relevant to the audience (reviewing segmentation criteria, personalization tokens, and dynamic content)
Bring your data to life with Accrease - Adobe Solution Partner Gold.
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