A comprehensive guide to the essential terms in Digital Marketing and Adobe solutions.
Analysis Workspace
AppMeasurement.js
at.js
attribution
attribution model
bounce rate
calculated metric
campaign
channel
cohort analysis
conversion
conversion event
Criteria
cross-device targeting
Custom Events
Customer Attributes
Data Feed
data latency
Data View
Data Warehouse
dimension
entry page
eVars
exit page
first touch attribution
last touch attribution
List props
List Variable
marketing channel
mbox3rdPartyId
metric
page view
participation attribution
People Core Servics
Profile Scripts
Props
real-time reporting
Report Suites
Response Tokens
SAINT Classifications
Virtual Report Suites
Visitor ID Service
WebSDK
